What Time Taylor Swift: The Eras Tour Movie Releases On Disney+

By Jordan Williams

Published Mar 12, 2024

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Summary

Taylor Swift: The Eras Tour film premieres on Disney+ early at 6 p.m. PT, drawing in eager audiences for a night of music magic.
The Disney+ version offers the most complete concert experience yet, featuring exclusive bonus songs not seen in previous versions.
With an early release time strategy, Disney+ aims to maximize audience engagement and visibility for Taylor Swift's epic concert film.

The streaming version of Taylor Swift: The Eras Tour movie broke numerous box office records in October 2023, she debuted the film on VOD in December, with March 2024 marking the release of an exclusive Disney+ iteration of the film – with five bonus songs cut from previous versions.

Dubbed The Eras Tour (Taylor’s Version) on Disney+, a nod to the titles of her recently re-released songs and albums, the streaming title is set to be the most complete version of her filmed concert performances yet. The anticipation for Disney+’s The Eras Tour movie has also grown further as it drops just over a month before the release of her album, The Tortured Poets Department, on April 19. With Taylor Swift recently changing The Eras Tour concerts in 2024 to include mash-up songs for her acoustic sets, the fullest filmed version of her original tour approach couldn’t come at a more perfect time on Disney+.

Taylor Swift: The Eras Tour Movie Releases On Disney+ At 6 pm PT

Custom Image by Kate Bove

Taylor Swift: The Eras Tour movie will hit Disney+ at 6 p.m. PT on March 14, 2024. Originally, the movie was announced as premiering on Disney+ on March 15, presumably at midnight PT, but was then confirmed to be moved up to an earlier release time. Since Swift doesn’t have another concert tour date until May 2024, it’s possible that she’ll be around to interact with audiences online once the film becomes available for streaming on Disney+.

Time Zone	Release Time
Pacific Time (US)	6 p.m.
Central Time (US)	8 p.m.
Eastern Time (US)	9 p.m.
Brasilia Time (BR)	10 p.m.
Greenwich Mean Time (UK)	1 a.m. (March 15)
Australian Eastern Time (AU)	11 a.m. (March 15)

Why Taylor Swift: The Eras Tour Movie Releases Early On Disney+

Considering Taylor Swift: The Eras Tour was initially given a March 15 release date, the fact that it moved up to a 6 p.m. PT slot the night before suggests that Disney+ wants to make its premiere a bigger event for audiences. By dropping the movie at 6 p.m. PT/9 p.m. ET, a significant portion of US viewers will be able to begin watching right when the film becomes available. This strategy also increases the visibility and engagement potential of the movie as audiences post and interact with The Eras Tour (Taylor’s Version) online.

Layered image of Taylor Swift performing during the Reputation and Lover eras in The Eras Tour concert movie.

9 Ways Watching Taylor Swift: The Eras Tour On Disney+ Will Be Different From Theaters

Taylor Swift: The Eras Tour is coming to Disney+, and the experience of watching the concert movie on streaming will be different than in theaters.

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An earlier release time also s for more potential audience viewing the film in full on the night of its release.

With the Disney+ version’s runtime coming in at approximately 3 and a half hours, an earlier release time also s for more potential audience viewing the film in full on the night of its release. Disney+’s filmed version of Hamilton dropped at midnight PT in July 2020, so it didn’t have as many immediate audience as a film releasing at 6 p.m. might enjoy. Furthermore, Disney+ has recently been releasing more of its flagship shows like Percy Jackson and the Olympians, The Mandalorian, and Loki at 6 p.m. PT, so it’s not too surprising that Taylor Swift: The Eras Tour is following suit.