TikTok has become one of the best ways for content creators and influencers to make money in social media today. Though some TikTok stars don't declare their financial status; for example, Mashtag Brady's net worth remains a mystery, plenty of others have their totals listed. They make plenty of cash from both the money TikTok pays the content creators to endorsement deals to their growing fame leading them to branch out to other avenues like movie roles and reality TV appearances.
TikTok allows video creators and influencers to earn a lot of cash by using monetized content, such as product placements in videos. That means TikTok comedy creators, dance s, cosplayers, and more can make money on the platform. Some content creators on the app have been earning millions and have worked out deals with many companies to earn thousands of dollars for each post they make for a specific product. Many social media celebrities have even moved their internet fame to television, movies, and stage shows, amassing even more wealth thanks to TikTok.
20 Griffin Johnson
$2 million
Birthdate |
January 13, 1999 |
TikTok Specialty |
Comedy |
Griffin Johnson is an Illinois native who grew to popularity with his TikTok videos, which are a mix of comedy and vlog content. He has joked in some videos that his dad told him to be the best at whatever he tries to do, so he decided to be the best at bad dancing on TikTok. However, while he is a millionaire thanks to the social media network, Johnson wanted to do more and began to study nursing at Indiana State University, although he also has dreams of life in the entertainment industry.

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Johnson was one of the top TikTokers and ed up with Sway House as one of the founders, which was owned by TikTok management agency, Talent X. However, he left that over time because he wanted to become more of an entrepreneur and had different goals from the rest of the company (via Business Insider). He also previously dated fellow TikTok star Dixie D'Amelio (who is worth $15 million). His reported net worth is $2 million (via Celebrity Net Worth).
19 Riyaz Aly
$2 million
Birthdate |
September 14, 2003 |
TikTok Specialty |
Lip-Synching |
Riyaz Aly is an Indian actor, blogger, and TikTok celebrity who was born in India in 2003. He ended up becoming a huge social media influencer thanks to his lip-sync music videos when he was only 17. This helped him amass over 43 million followers on TikTok, but this threatened to fall apart when India banned the TikTok app. However, the good news for Aly is that he was able to take his following from TikTok, which had already made him a millionaire, and move on to Instagram.
He has fewer Instagram followers, at only 12.3 million, which means he is making much less money than he was when he was on the more popular TikTok. However, he has also branched out and is doing fashion photoshoots now as well. Fans can still follow his lip-synching, dance moves, and more on Instagram and YouTube, and he continues to be one of India's most followed influencers, even after the country banned the social media network.
18 Jacob Sartorius
$3 million
Birthdate |
October 2, 2002 |
TikTok Specialty |
Singing |
Jacob Sartorius is a TikTok celebrity who was born in Oklahoma but moved when his parents put him up for adoption, and he ended up being raised by adoptive parents in Virginia. He started acting in musicals when he was seven and developed a love for singing. After getting his start on Vine, where he built eight million followers, he then moved on to TikTok, where he now has 23.8 million followers. He has used this to help launch his musical singing career.
Thanks partially to his popularity on Vine, Jacob's debut EP ended up peaking at 32nd on the U.S. Billboard charts. He has now released six EPs, although none of the others have charted despite his TikTok fame. Despite this, he has still been able to use his social media fame on TikTok to make himself a lot of money, as his estimated net worth is an impressive $3 million (via Celebrity Net Worth).
17 Chase Hudson
$3 million
Birthdate |
May 15, 2002 |
TikTok Specialty |
Singer |
Chase Hudson is a musician also known as Huddy. He is one of the founders of the TikTok collective known as the Hype House, which was a collaboration with other TikTok personalities and influencers that helped them easily make videos together. He began building his brand thanks to his lip-synching videos of songs by people like Justin Bieber and Pitbull. He then used his success on TikTok to sign with the worldwide talent agency WME, which increased his popularity and reach.
He released his debut album in 2021, which included two songs that landed on the U.S. Rock Charts.
Hudson has over 12 million TikTok followers, four million on Instagram, and over 600,000 on YouTube, all of which increase his revenue potential. After g with WME, he signed on with Interscope Records and had his first movie role in Downfalls High alongside Sydney Sweeney. He released his debut album in 2021, which included two songs that landed on the U.S. Rock Charts. Hudson has an estimated net worth of $3 million (via Celebrity Net Worth).
16 Avani Gregg
$4 million
Birthdate |
November 23, 2002 |
TikTok Specialty |
Make-Up Videos |
Avani Gregg got her start with a very niche moment. She became famous in 2019, right after starting her TikTok , thanks to a video in which she transformed into a Harley Quinn-looking clown. This caused her to pick up the nickname "Clown Girl," and things just exploded from there. While she was known for the clown makeup, that was enough to get her noticed, and she started using her newfound popularity to offer up her own makeup videos.
In 2020, she won the Shorty Award for TikToker of the Year. Gregg also collaborated with other TikTok influencers to expand her brand. She ed Hype House in 2019 with Charli D'Amelio, Chase Hudson, and Daisy Keech, starred in the webseries Chicken Girls, and published a memoir called Backstory: My Life So Far. She also hosts the talk show Here For It. Her net worth is an estimated $4 million (via Celebrity Net Worth).
15 Loren Gray
$5 Million
Birthdate |
April 19, 2002 |
TikTok Specialty |
Music |
Loren Gray started her TikTok career when she was in the 6th grade in 2015, back when the app was still known as Musical.ly. Gray has over 53.8 million followers on the app and is one of the most famous content creators worldwide. After g with Virgin Records in 2018, she released eight singles and launched her music career. She has also worked with some of the biggest brands out there, such as Burger King, Hyundai, Sketchers, and Revlon.
Gray collaborated with Lost Kings on a song called "Anti-Everything," which reached #32 on the U.S. Dance chart. She also appeared in the 2020 music video "The Man" by Taylor Swift, which increased her popularity even more. She started on TikTok like so many others with lip-sync videos before moving on to posts about music, beauty, and fashion topics. She also started a jewelry brand called &always. Her reported net worth is $5 million (via Celebrity Net Worth).
14 Baby Ariel
$6 Million
Birthdate |
November 22, 2000 |
TikTok Specialty |
Lip-Sync Videos |
Baby Ariel was a TikToker long before TikTok existed. She started posting lip-sync videos on the app when it was known as Musical.ly. With over 36.7 million followers on the app, she has now ventured into other forms of video entertainment, such as acting and dancing as well. She has been featured by People Magazine for her anti-bullying campaign. Other publications such as Forbes, Billboard magazine, and USA Today called her one of the most influential personalities online.
She has also made her debut in TV shows and movies on Nickelodeon (Henry Danger) and the Disney Channel (Bizaardvark). Baby Ariel also appeared in the 2023 horror movie Oracle. She posts much less now than she used to on TikTok, but with her reported net worth, she doesn't have to do as much work on social media platforms. The 23-year-old has a 2024 net worth of around $6 million (via Celebrity Net Worth).
13 Alix Earle
$7 Million
Birthdate |
December 16, 2000 |
TikTok Specialty |
Beauty |
Alix Earle is a TikTok beauty influencer whose follower count might not be as big as others on the platform, but her viewers have helped make her a very wealthy woman. Earle has 6.9 million followers, with 581 million likes, as she mostly posts beauty advice and shares small tidbits of her life throughout her posts.
What is impressive is how quickly those followers came, though, as she jumped from 1.2 million followers in December 2022 to 4.2 million just one month later. Thanks to that leap, she has been able to parlay that into some major endorsement deals, as she is known to help an item sell out by just posting about it on TikTok (the "Alix Earle Effect").
She not only has her TikTok videos, but also her "Get Ready With Me" (GRWM) vlogs. These have helped secure great endorsement collaborations with many top beauty brands, including Selena Gomez's Rare Beauty.
12 Burak Özdemir
$11 Million
Birthdate |
March 24, 1994 |
TikTok Specialty |
Food |
There are a lot of food s on TikTok that have found a dedicated fanbase and achieved popularity but, no one matches Burak Özdemir's (also known as CZN Burak) unique content, which sees the chef making supersized foods, always with a giant smile on his face. The Turkish chef is most known for creating incredible masterpieces, such as a 40-inch kebab and a cooked whole ostrich.
Ozdemir also owns restaurants in Taksim, Aksaray, Etiler, Dubai and Tajikistan. According to an article from The Richest, Ozdemir has an estimated net worth of $11 million, which is due in large part to his TikTok , which features satisfying food content, and his entrepreneurial ventures.

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He also likes to show off other restaurants and is there for anyone who wants the best food-related content. With 75 million TikTok followers and 1.5 billion likes, he has used that to help drive attention to his restaurants, which continues to make him richer.
11 Zach King
$13 Million
Birthdate |
February 4, 1990 |
TikTok Specialty |
Magic |
Unlike the other TikTokers, Zach King started making short video content long before the concept of TikTok or Musical.ly ever existed. He was one of the most famous YouTube and Vine creators before finally ing TikTok in 2016. He quickly became one of the most followed s on the app with over 50 million followers, and even created one of the most viewed TikTok videos ever, with over two billion views in 2019.
That video showed King, dressed as a rejected Hogwarts student, flying on a broomstick, only to reveal he was on a longboard behind a mirror. As of 2022, it won the Guinness World Record for the most-viewed TikTok video ever. King has 82.1 million followers and over 1.2 billion likes. He has voiced a character in Disney's Zootopia and competed in The Amazing Race in season 28. His estimated 2024 net worth is $13 million (via Forbes).