Summary

  • Taylor Swift: The Eras Tour is the most-streamed music film on Disney+ with 4.6 million views and 16.2 million viewing hours.
  • The concert documentary was a box office success, making $261.6 million worldwide.
  • Despite not breaking the highest grossing concert doc record, the film's popularity on Disney+ shows its lasting appeal.

extended version of Taylor Swift: The Eras Tour was released to Disney+ on March 14.

As per Variety, Taylor Swift: The Eras Tour has now set a Disney+ streaming record to become the no. 1 most-streamed music film of all time on the platform. This past weekend, it racked up 4.6 million views and 16.2 million viewing hours on the concert documentary. It's said that Disney defines a "view" as the total stream time divided by a title's runtime.

On Disney+, Taylor Swift: The Eras Tour (Taylor's Version) is 3 hours and 31 minutes long.

The Dominance Of Taylor Swift: The Eras Tour Explained

The Eras Tour was a success even before it became a movie

The streaming success of Taylor Swift: The Eras Tour comes after the film was a phenomenon in theaters. Weeks before it was even released, it was setting records. It became the highest single-day pre-sale for its host, AMC Theaters, beating the record previously set by blockbuster Spider-Man: No Way Home. This early record even caused several films — including The Exorcist: Believer, Dumb Money, and The Marsh King’s Daughter — to move their release dates to avoid the Swift movie diminishing their own box office returns.

Taylor Swift: The Eras Tour did not disappoint by the time it hit theaters. The movie ended up making an impressive $261.6 million at the worldwide box office during its run. This came startlingly close to setting the record for the highest grossing concert doc of all time, coming in right behind Michael Jackson’s This Is It, which made $267.9 million.

Melanie Nyema, Jan Ravnik, and Taylor Swift in Taylor Swift: The Eras Tour.
Related
Eras Tour Performer Guide: Every Taylor Swift Backup Dancer & Vocalist In The Concert Movie

Taylor Swft: The Eras Tour movie features a highly talented roster of backup dancers and backing vocalists who accompany Swift onstage at every show.

Even though Taylor Swift: The Eras Tour is not the highest-grossing concert movie of all time, the Disney+ record shows its staying power. The tour itself broke records throughout 2023, and the ability to watch it repeatedly at home is no doubt appealing to Swift's most dedicated fans. It is a musical movie that many continue to appreciate. Disney+ may have paid an astronomical $75 million for streaming rights, but it's looking like that investment is proving to be worth it for the platform.

Watch Taylor Swift: The Eras Tour on Disney+.

Source: Variety

Taylor Swift The Eras Tour Movie Poster

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Taylor Swift: The Eras Tour
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Release Date
October 13, 2023
Runtime
170 Minutes
Director
Sam Wrench

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WHERE TO WATCH

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Taylor Swift: The Eras Tour is a film rendition of the colossal worldwide event that sees the legendary pop star hit the stage in a specially curated film event. Performing the hits of her over seventeen-year career in music, The Eras Tour highlights Taylor Swift and her team as they put on a show of a lifetime.