G.I. Joe is a long-running franchise centered around a line of action figures produced by Hasbro, which has expanded into a wide array of media including comic books, animated series, and films. The franchise is known for its depiction of an elite military unit, G.I. Joe, fighting against the terrorist organization Cobra. Over the decades, G.I. Joe has become a significant cultural icon, particularly in the United States, with its slogan "A Real American Hero."