Star Wars movies and TV shows, although it arguably didn't get the hype it deserved at the time.
Since then, it has begun to be seen as one of Star Wars' best TV shows (a title I think the show earned), which means there should be plenty of hype around its second and final season. This is especially true given some major characters who were absent in season 1 will be appearing in this latest installment. Unfortunately, there is one very frustrating reason why interest in Andor is once again much lower than it should be.
The Kathleen Kennedy Report Broke At The Worst Possible Time For Andor
This News And The Associated Discourse Have Taken Away From Andor
Last week, the Andor season 2 trailer officially dropped, and there was plenty of fanfare and interest in everything that the trailer suggested is coming in the new season. Just a few days later, though, a rumor began spreading that Kathleen Kennedy was retiring from Lucasfilm. Because Kennedy has been such a controversial figure, this quickly took center stage, completely knocking the brand-new trailer and season of the show out of the spotlight.
Because Kennedy has been such a controversial figure, this quickly took center stage, completely knocking the brand-new trailer and season of the show out of the spotlight.
Kennedy ultimately confirmed that the rumors of her retirement were not quite correct. Although succession conversations are happening, Kathleen Kennedy is not retiring at this time, and there is currently no exact timeline in place. Unfortunately, the damage was already done for Andor season 2 and its time in the limelight. Given Andor's April 22nd, 2025, release date, Star Wars also has a very limited window of time to turn this around.
Star Wars' New TV Show Will Reveal The Origin Of One Iconic Rogue One Hero
The recently released Andor season 2 trailer confirmed that one of Rogue One's biggest heroes is finally returning to the Star Wars screen.
Star Wars Needs A Strong Marketing Push To Win This Back
There Is Still Time For Star Wars To Turn This Around
All hope is not lost for Andor season 2, but Star Wars does have to increase interest once more in the show because of the fallout from all this news. One major positive on this front is that Star Wars Celebration 2025 is taking place the weekend before Andor season 2 releases. This year, Star Wars Celebration is happening from April 18th to the 20th in Japan. This will certainly stir up plenty of interest in the franchise.
All hope is not lost for Andor season 2.
That won't give Star Wars much time to get audiences interested in Andor season 2, though, so hopefully the franchise will act sooner rather than later, in addition to all that will happen at Star Wars Celebration. There are a host of ways this could be done, from providing interviews to dropping some hints on social media, but it remains to be seen what exactly the franchise's strategy will be. For my part, I really hope Star Wars can turn this around, as Andor season 2 definitely deserves the hype.
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