The lovable Schitt's Creek is full of many hilarious and memorable characters, but none of them command attention like the sassy socialite Alexis, who surprised everyone by being the most relatable and well-developed character in the hit series. She went from being a spoiled brat, horrified at the loss of her wealth and the prospect of living in a small town, to an empowered businesswoman who selflessly helped make her community a better place.
Over six colorful seasons, the Rose family changed and was changed by the quaint charm of Schitt's Creek, but Alexis emerged as the character with the most growth and influence. From being part of some of the show's most important storylines to inspiring the most growth in others around her, and even giving it its iconic catchphrase, there are many reasons why Alexis is actually its main character.
She Experiences The Most Growth
Out of all the characters in the series, Alexis undergoes the most character development. She arrives in the town a materialistic, selfish socialite who over time takes control of her future and learns how to be comionate, selfless, and even generous. She leaves it an empowered entrepreneur with a better understanding of life and herself.
Over the course of six seasons, she goes from correlating her self-worth with how many men are interested in her and what guest list she's on to graduating high school and starting her own PR firm. She builds a relationship on trust and communication and ultimately lets it go because the only relationship she needs is with herself.
She's Had The Most Exciting Life
As far as Alexis is concerned, life revolves around her, and whether she's in New York City, on Beckham's yacht, or in the rural town of Schitt's Creek, everything still circles around her choices. There's good reason for this (and it's not just because she's used to getting whatever she wants); she's led a really fascinating life.
She's been held hostage by pirates, partied with Beyoncé in Mykonos, was picked up by the South Korean Secret Police on NYE, and she's even dated Prince Harry. With that sort of adventurous existence, how could she not be the show's headliner?
She Has The Best Outfits
While the rest of her family is known for their quirky fashion, Alexis' ensembles are always comprised of current trends and timeless staples. She looks on point in any setting, from hanging out at Cafe Tropical to hitting the karaoke bars around Elmdale, and has an outfit for every situation — even doing community service.
Her large, floppy hats have become iconic costume pieces of the show, and her boho-chic style is easily accessible. She's not prone to being wildly eccentric but remains a fashionable figure that fans can relate to and want to emulate.
She Helps The Most People
As the director of her own PR company, Alexis has a lot of big clients in Schitt's Creek. She's the social media manager for the Rosebud Motel, as well as film and television's Moira Rose, and would probably do Rose Apothecary if David would give her a chance.
She works tirelessly to help draw customers to Johnny's latest venture and helps boost Moira's popularity all over the internet. And even if David won't let her touch his social media business pages, she still helps him test products (even when they're made by her ex-boyfriend's new girlfriend).
She Has One Of The Most Compelling Relationships
After finding no luck in love through dalliances with celebrities, millionaires, and playboys, Alexis finally finds her perfect match in lovable local veterinarian Ted Mullens. Their relationship develops in an unconventional way, and there's plenty of bumps along the road to true love.
Alexis' relationship with Ted isn't perfect, and right when she's matured enough to appreciate what she has with him, it's over. He pursues a research fellowship in the Galapagos Islands, and she charts her own course for happiness. That they didn't stay together doesn't mean they loved each other any less, but that they respected each other enough not to force their desires onto each other.
She Has The Funniest Lines
Schitt's Creek is full of effervescent and irreverent humor, but few characters have the sort of hilarious dialogue that Alexis has. After all, she gave the series its most quoted line, "Ew, David!," which has taken on a life of its own as the show's signature — and iconic — catchphrase.
Her roundabout logic, combined with her vocal fry ("Day-VID"), and bizarre pinwheeling Tyrannosaurus-Rex hand gesticulations make her the most memorable character of her entire family.
She's Part Of The Most Character Arcs
Often underestimated at first, not only does Alexis get things done, but she helps other people around her get things done, too. When Johnny needs raw organic milk, she's the one who procures him the product. Because of her vast experiences all over the world in pursuit of dating rich and powerful men, she has invaluable insight into just about any situation.
She helps Twyla realize her own strength and purchase Cafe Tropical, urges Moira to do a revival of Sunrise Bay on that keep her integrity intact, inspires Ted to go after his dreams, and even struggles along with David to develop necessary life skills.
She's Responsible For The Most Change In The Town
Wanting to make a name for herself in the world of PR and put Schitt's Creek on the map, Alexis sets about creating a series of events that help the small town thrive. Her Singles Week event not only helps her find love again but revitalizes the romantic narrative of her community.
She also makes Schitt's Creek the focal point of the entertainment industry when she coordinates the premiere of Moira's new movie The Crowening, which, despite a few mishaps involving dive-bombing crows, is a rousing success.
Her Relationship With Twyla
Watching nothing but scenes involving Alexis leaning over the counter at Cafe Tropical chatting with Twyla, fans will witness a beautiful and wholesome friendship blossoming between two women who couldn't be further from one another in personality or perspective.
Alexis helps Twy become more assertive, confident, and stylish, and Twyla helps her become more introspective, appreciative, and grounded. Every series needs two tried and true best friends who balance each other's strengths and weaknesses, and it doesn't get any better than them.
She Has The Most Realistic Ending
The final season sees Johnny embarking on turning the Rosebud Motel into his next profitable franchise, Moira's acting career getting revived, David settling down with Patrick in Schitt's Creek, and Alexis planning a return to New York City alone.
While everyone else seems to be getting the happy ending they want, Alexis is getting the ending she needs, and it turns out to be the more realistic one. It's a satisfying conclusion to an arc that actually promises even more growth in the future, making Alexis the most fully developed character of them all.