The extremely popular platform Roblox's Ghostopia adding The Addam's Family after partnering with MGM. Although the platform has had its fair share of controversy due to these partnerships, Roblox has skyrocketed in popularity in recent years even though it has been around since 2006.
Roblox's collaborations range from in-game concerts to games developed specifically for brands and companies. While the results are exciting and unique, many fans feel that they tend to be plagued by microtransactions. A virtual currency called Robux is the backbone ing the Roblox marketplace, where s can purchase items for their Roblox avatar or game-specific items and advantages. Sometimes in-game object prices can get out of hand, however, especially with company partnerships such as the virtual Roblox Gucci handbags for avatars that at one point sold for millions or Robux - equivalent to thousands of US dollars.
The latest company collaboration for Roblox seems to benefit fans outside of the virtual world. According to GameSpot, a new Chipotle Mexican Grill game is available on Roblox's website in celebration of National Burrito Day. The quirky game titled Chipotle Burrito Builder will allow players to work in the virtual establishment rolling burritos in exchange for "Burrito Bucks". Most excitingly, 100 "Burrito Bucks" can be exchanged for a real burrito in Chipotle restaurants. There are in-game benefits, too, including Chipotle merch for Roblox avatars.
The opportunity to earn real-life rewards for playing a Roblox game is intriguing, especially with talks of the contentious metaverse. Roblox has encouraged the metaverse experience through its various virtual worlds for a while and with millions of games to choose from already and allowing anyone to easily develop experiences through the Roblox Studio, this isn't surprising. Although previously Roblox was accused of exploiting young game developers by paying them in Robux which is hard to exchange for real money, the game creation community on the platform is currently thriving and so is Roblox financially.
It's no wonder companies continuously work with Roblox, as the company's revenue reached the billions in 2021 and has over 200 million ed players. Since a majority of these Roblox s are under 18, many parents have reasonably been concerned over player interactions and frequent microtransactions in the past. However, Roblox has recently established an in-depth age verification system and is seemingly encouraging positive experiences on the site, now including the ability to earn free burritos at Chipotle.
Source: GameSpot, Chipotle Mexican Grill/YouTube
