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See AllThe "My Hero Academia Effect": Cringe Culture and Its Impact on Anime
I feel like this article is very surface level and ignores the actual source of the problem. Kids being kids. Adults not liking kids doing this in their spaces. The majority of both Fandoms were teens to young adults. People who are not exactly emotionally mature. Old Fandom discussions used to take place on forums and at in person events and meetups. As social media evolved, it changed the way people communicated about their favorite series. Young Homestucks were generally on Tumblr. The sense of community fostered by frequent communication had some big negatives. Social media expresses a snapshot of someone's life, but when all you ever see is that snapshot, you assume it's the norm, the everyday. This encouraged fans to go too far and act inappropriately, and encouraged others to judge the entire group for the worst of its parts. I witnessed a 60+ person game of spin the bottle, with minors as participants. People were pressured into taking photos for the sake of pairings. This was especially bad for homestuck, because the series had three additional analouges to commited relationships from an alien culture( homestuck was in color, the grey people were aliens) Cosplayers stuck to very annoying voices Homestuck fans were not banned from conventions,but homestuck fans did get Conventions banned from their traditional venues. Body paint makes quite a mess, and damages to hotels made them decide the revenue from anime Conventions wasn't worth it. Fans of my hero acadamia just seem to be the next generation's version of this. A series popular to younger individuals. Those younger individuals doing silly thibgs to fit in as they the discussion. The best thing we can do is just let them be. In 5 or 10 years, most of them will be embarrassed by what they did and hate the series. In 10 or 15 years, they might decide that they love the series and love who they used to be, because they were happy and unashamed.