A new date was set for new date for Switch 2 pre-orders in the U.S., which was announced alongside price increases for accessories like controllers, likely to compensate for increased import costs stemming from the Trump istration's sweeping tariffs.

According to the Target website (thanks to Reddit retroanduwu24), Nintendo Switch 2 pre-orders will go live at 12am EDT on April 24. At the time of this writing, other retailers have not yet followed suit in determining a time. For target, this appears to be the pre-order time for all announced console bundles, games, and accessories, as the banner includes Mario Kart World, the Nintendo Switch 2 Pro Controller, the Nintendo Switch 2 Camera, and more.

Target Starts Nintendo Switch 2 Pre-Orders At Midnight Eastern Time On April 24

Expect Difficulties In Purchasing One

Midnight on April 24 is the earliest possible time Target can offer Switch 2 pre-orders in accordance with Nintendo's chosen date. If the PlayStation 5's launch five years ago is any indication, though, pre-orders becoming available won't guarantee you get a Switch 2. Even large retailers like Target have limited stock, and anyone hoping to pre-order right at midnight will be competing with many others hoping to do the same. It's best to be ready ahead of time, with payment and shipping information saved to your selected retailer's website if possible.

Although other retailers have not yet settled on a time for pre-orders, 12am EDT on April 24 will likely be a common time since it's the earliest possible window in the U.S. to adhere to Nintendo's date. For those worried about missing out on the April 24 pre-order, you may be able to increase your chances of getting a Switch 2 by ing through Nintendo. Purchasing from this reserved stock won't happen until May 8, but it does favor those who have a Nintendo Switch Online .

When Switch 2 Pre-Orders Begin In Your Time Zone

Make Sure You're Ready At The Right Time

Just because Target has chosen midnight Easter Time to begin its pre-orders doesn't mean pre-orders begin at midnight in your area. 12am EDT appears to be the start for pre-orders for all U.S. consumers, so if you're trying to purchase through Target in another time zone, you'll actually have to order late in the evening on April 23. Here's a quick reference for when Target's Switch 2 pre-orders start in all four contiguous U.S. time zones.

If you are interested in any Switch 2 accessories, be sure to check the Switch 2's day-one releases don't necessarily have to be ordered alongside the console, especially if you plan on purchasing them digitally, that charge can wait until your Nintendo Switch 2 actually arrives.

Source: Target (via retroanduwu24/Reddit), Nintendo