increasing reports claim Apple plans to expand its internal advertising business. The reports come amidst a new version of Apple with a diverse revenue stream beyond just selling new products. It now has a strong portfolio of streaming services covering everything from music to movies to the news. It also sells cloud storage and earns revenue from purchases made on the App Store. These moves are designed to generate revenue, even after Apple devices are purchased continuously.
It creates a two-faced effort for the company. On the one hand, Apple is protecting privacy by forcing third-party companies to ask before collecting individual data. But on the other hand, the company is holding itself to a different standard than the third-party companies it restricts. For example, the prompts appearing when apps request to track data differ from Apple apps to third-party ones. Moreover, as Apple condemns targeted advertising on other platforms, it continues expanding its advertising business.
Apple first announced plans to expand App Store ments in July 2022, which came to fruition in late Oct. 2022. It marked the company's latest effort to add more advertising spots on the App Store. The company's app marketplace — the only way to load apps on the company's mobile devices — has already seen up-front ads on the platform. Anytime a searches the name of an app on the App Store, they are immediately met with suggested ads before they even start typing. Generally, the first search result in any query is an ment.
Ads Are Now On The App Store's Today View
The App Store's 'Today' tab has been free of ments. Instead, it served as a showcase of great apps on the platform, usually a curated selection of apps by Apple. This was a great way to present quality applications because s knew that none of those apps paid a fee to appear on the Today tab. Now, s might notice more ments on the App Store because Apple now allows third parties to on the Today tab. Apple markets this option to developers as the most prominent way to on the platform, and it further cements the ever-growing presence of ments on the App Store.
Apple's advertising documents shed light on the company's intentions with App Store ads on the Today tab. "With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content s see when they begin their App Store visit," the page reads. "The prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions." This clearly shows the company's intention to generate revenue through ments by exploiting a page that s have to land on to apps. So if s have noticed more apps on the App Store, that's because of Apple's new ments on the Today tab.
Source: Apple