Meta’s new text-based social app, seamless integration with their existing Instagram s. Already, it’s pulling s in at a staggering rate; CEO Mark Zuckerberg posted less than a day after launch that the site had already sured 30 million s.

Threads launched with apps for iOS and Android, and its interface is nearly identical to Twitter’s. s can post text (up to 500 characters), links, photos, and videos, and interact with others’ posts in all the familiar ways, including the options to like, repost, and quote. Unfortunately, it’s strictly a mobile app experience for the time being. While individual threads can be viewed on desktop when opened from a link, there's no way to post or engage. But, it won’t always be that way. In response to s wondering about a web or desktop version, Head of Instagram Adam Mosseri has said the team is working on it.

Related: Instagram Threads: How To Sign Up, Follow People, & Start Posting

It’s Only The Beginning For Threads

Screenshots of Threads from the App Store

In order to use Threads, s need to have an Instagram , so anyone who doesn’t have an Instagram already will have to create one. Those with existing s can easily link the two by tapping ‘Sign in with Instagram’ after ing the Threads app from the App Store or Google Play Store. s with multiple s will be able to make a Threads profile for each one.

Along with the lack of a desktop website, Threads is so far missing some key features that will be crucial to its success long term. Currently, there are no DMs or working hashtags, nor is there a feed that shows s posts from only the people they follow. There’s also no option to schedule posts, and switching between multiple s is a somewhat tedious process. Mosseri and of the Threads team have addressed many of these issues in replies on the site, assuring s it’s all soon to come.

Even as it is now, Threads seems a promising entry to the ever-growing list of Twitter competitors, thanks in large part to its integration with the pre-existing Instagram base that sits in the billions. For people already embedded in the Meta ecosystem of apps, it’s an effortless jump. Meta also says it’s working to make Threads compatible with the ActivityPub protocol that’s used by other social platforms like Mastodon, so s can easily interact between the different apps.

Source: Meta