virtual reality device further out. With the number of augmented reality and VR headsets increasing and Meta's Cambria headset arriving this year, this would be an ideal time for Apple to reveal its solution.
Apple rarely rushes into a new product category, allowing it to become established. This gives the tech giant time to refine its solution and potentially resolve any issues revealed by those first to launch. The key to success with this approach is having overwhelming brand strength as well as establishing a fantastic product. It worked well with AirPods and the Apple Watch but failed with the HomePod.
Apple's AR/VR headset might be nearing production, according to a recent supply chain report from there is disagreement about a 2022 launch date. Notably, Bloomberg's Apple expert Mark Gurman recently indicated that overheating issues could delay production.
How Likely Is Apple AR/VR In 2022
Earlier leaks from Apple analyst Ming Chi-Kuo and display supply chain analyst Ross Young agree that Apple will announce its headset in 2022. However, the shipping date was uncertain. Near the end of 2021, Kuo suggested the fourth quarter of 2022 as the launch date, and looking a year ahead is not uncommon for product launches. For example, news of the iPhone 14 began in 2021 as well. Meanwhile, Young suggested that Apple was working with Sony on advanced micro-OLED displays combined with standard OLED in January, so some activity is taking place regarding solidifying Apple's AR/VR headset as a product.
If the production of Apple's AR/VR solution begins soon, a 2022 launch is likely. A recent story mentioned that the iPhone 14 was starting production for its launch in the fall of this year, which gives an idea of how long it takes to manufacture products and get them packed and ready to ship. Apple's headset is said to be a high-end product costing as much as $2,000 to $3,000, limiting how many will sell and how many Apple will produce. That means there is still time to start producing Apple's AR/VR headset for a 2022 launch if it is actually at that stage soon.
Source: Digitimes