Some shoppers may wonder how they can try on outfits before ordering from Amazon, and Snapchat is preparing to eliminate the issue. Brick-and-mortar shopping is not going anywhere — not anytime soon, at least. But as consumers have grown wiser, they have started to realize the benefits of online shopping in of discounts and convenience. While individuals still enjoy browsing through physical stores and trying on clothes, sometimes what they want is more accessible online.
It is no surprise that Snap Inc is paving the way for augmented reality shopping. After all, when the company acquired Looksery in 2015, it revolutionized social media with AR lenses. While technology certainly adds to entertainment value, it can also solve real-life problems. While some organizations are partnering with Snapchat to educate s on life-saving techniques, others are looking toward ways to help consumers make decisions while shopping. That is why Snapchat and Amazon have worked to bring a new experience to the fashion industry that buyers can try before purchasing using AR lenses.
Ready to shop in the 21st century and try before buying by using When the lens activates, point the camera at an individual, and the AR function will overlay the product. Each lens features many styles. Swipe to the left to try on the other brands and designs. When s find something they like, just tap on the banner for more information. To buy it, select the ‘Shop Now’ button, and Snapchat will redirect to Amazon for the to purchase. Shopping in the future has never been easier.
Snapchat Shopping Features
Amazon Fashion is starting its partnership with Snapchat by featuring eyewear; however, the e-commerce company will likely offer more. Although, there are other ways Snapchat s can try AR shopping. Before Halloween, Snapchat and Disguise Halloween Costumes collaborated to invite s to model and purchase festive wardrobes before the holiday. Plenty of retailers also create Snapchat lenses to promote their products, but these wardrobe AR lenses are on a different level. If the new Amazon collaboration is successful, other retailers will be lining up to partner with Snapchat.
Snapchat’s AR lenses could change shopping forever or be a nice experiment. Snapchat’s focus on leading technology into an AR future may shift the way social media plays a role in shopping altogether. But, for now, follow Amazon Fashion on Snapchat to be alerted when new apparel is available for virtual shopping.
Sources: Snapchat